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Does Medium Matter? Exploring the Role of Virtual Reality in Journalism

by Beth Karlin

Apr 1, 2018

In this Knight Foundation-funded report, researchers from the Media Impact Project at the University of Southern California's Norman Lear Center partnered with Frontline and Emblematic Group to explore the impact of using VR for journalism. They found that, relative to other platforms, VR can have a greater impact on holding attention and inspiring attitude and behavior changes. However, "the platform alone is not a magic bullet— it has unique affordances which, combined with effective storytelling and appropriate choice of subject matter, had an impact on a receptive audience."