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Parents, Children & Media: A Kaiser Family Foundation Survey

June 19, 2007

Parents say they are gaining control over their children's exposure to sex and violence in the media, but they remain more broadly concerned about inappropriate content in the media, according to a new national survey of parents released by the Kaiser Family Foundation. The report, Parents, Children & Media: A Kaiser Family Foundation Survey, is a national survey of 1,008 parents of children ages 2-17, along with a series of six focus groups held with parents across the country. The survey explores such issues as media content, media ratings and the V-Chip, media monitoring, educational media, advertising, and the Internet.

Food for Thought: Television Food Advertising to Children in the United States

March 28, 2007

As the fight against childhood obesity escalates, the issue of food advertising to children has come under increasing scrutiny. Policymakers in Congress, the Federal Trade Commission (FTC) and agencies such as the Institute of Medicine (IOM) have called for changes in the advertising landscape, and U.S. food and media industries are developing their own voluntary initiatives related to advertising food to children. To help inform this debate, the Kaiser Family Foundation released the largest study ever conducted of TV food advertising to children. The study, Food for Thought: Television Food Advertising to Children in the United States, combines content analysis of TV ads with detailed data about children's viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages.

The Media Family: Electronic Media in the Lives of Infants, Toddlers, Preschoolers, and Their Parents

May 24, 2006

Electronic media is a central focus of many very young children's lives, used by parents to help manage busy schedules, keep the peace, and facilitate family routines such as eating, relaxing, and falling asleep, according to a new national study by the Kaiser Family Foundation. Many parents also express satisfaction with the educational benefits of TV and how it can teach positive behaviors.The report, The Media Family: Electronic Media in the Lives of Infants, Toddlers, Preschoolers, and Their Parents, is based on a national survey of 1,051 parents with children age six months to six years old and a series of focus groups across the country.

Generation M: Media in the Lives of 8-18 Year-olds

March 9, 2005

A national Kaiser Family Foundation survey found children and teens are spending an increasing amount of time using "new media" like computers, the Internet and video games, without cutting back on the time they spend with "old" media like TV, print and music. Instead, because of the amount of time they spend using more than one medium at a time (for example, going online while watching TV), they're managing to pack increasing amounts of media content into the same amount of time each day. The study, Generation M: Media in the Lives of 8-18 Year-olds, examined media use among a nationally representative sample of more than 2,000 3rd through 12th graders who completed detailed questionnaires, including nearly 700 self-selected participants who also maintained seven-day media diaries.

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