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'I Saw the News on Facebook': Brand Attribution when Accessing News from Distributed Environments
January 1, 2017The growth of social media and other aggregators over the last few years has changed the nature of online consumption.Our question is: Do people remember the news brand when they visit a story via social media or search engines? In order to answer this question we used a YouGov panel to automatically track website usage by a representative sample of UK internet users and then served a survey to see if they could remember the brand.We find that less than half could remember the name of the news brand for a particular story when coming from search engines or social media. Users were more likely to remember the brand via social media and search engines when they read a story from their main source of news. Young people were also more likely to correctly attribute a news brand when coming from social media compared with older respondents.
Film and the Making of Postwar Internationalism: Progressive Filmmaking at the Rockefeller Boards, 1934-1945
January 1, 2013During November 2012, I spent time at the Rockefeller Archive Center (RAC) in support of a broader research project entitled Film and the Making of Postwar Internationalism. The month-long archival research was focused on the role of the Rockefeller Boards [especially the Rockefeller Foundation (RF) and the General Education Board (GEB)] in cultivating ties to international progressive documentary film networks centered around British filmmaker and bureaucrat John Grierson. In this research report, I will detail the ways in which my archival visit to the RAC helped clarify the role of the RF and the GEB in inserting a distinctively American voice into progressive film networks of the 1930s and 1940s. Most importantly, the material I researched at the RAC helped shed light on the complexity of the Rockefeller interest in progressive filmmaking.
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