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Assessing the Social Impact of Issues-Focused Documentaries: Research Methods & Future Considerations

October 1, 2014

This paper is based on a key premise: If strategists and producers are to build on current conversations to continually evolve impact assessment work, it's crucial to begin with a shared language and understanding about how impact evaluation can fit in the cycle of work, and how to ensure it is optimally useful. Additionally, this report provides a mapping of research methods in service of a particular position: For any of a number of projects, an ideal impact assessment approach layers several research methods and clearly maps appropriate approaches to the definition of impact, depending upon whether individual behavior change, public interest (policy) change, or institutional (corporate) change is the goal.

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