This report seeks to investigate existing research about crowdfunding for nonprofit organizations using the lens of #GivingTuesday as a way to focus on the questions, concerns, and potential for this relatively new tool for giving to nonprofit organizations. Crowdfunding is broadly defined as "the raising of capital from a large and diverse pool of donors via online platforms" (Davies, 2014). While many forms of crowdfunding exist, including funding of for-profit projects, businesses, and peer-to-peer giving, this report focuses on crowdfunding for nonprofit organizations exclusively.
THE FIELDREPORTS FROM THE FIELD
#Giving Tuesday: What We Know Now
by Anna Pruitt
Dec 9, 2019