Media Multitasking Among American Youth: Prevalence, Predictors and Pairings

Dec 12, 2006 | by
  • Description

In recent years, the issue of media multitasking has sparked a broad discussion about the potential impact on children and youth and has raised concerns among non-profits about how best to engage young people with social marketing campaigns. To help advance understanding about the issues that surround media multitasking, the Kaiser Family Foundation hosted a forum, The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth. Forum participants included executives from MTV and eMarketer, a leading market research firm, along with one of the nation's top cognitive neuroscientists, and experts on media use among young people.