• Description

This document is part 2 of 2. This report provides case studies of recent interventions and initiatives advanced by the racial justice field to disrupt and supplant unproductive mainstream discussions of race and racism. The cases include a campaign entitled "Drop The I-Word," launched in September 2010 by Race Forward itself (at the time still known as the Applied Research Center). This second report also provides lessons gleaned from these interventions and initiatives, perhaps most applicable to racial and social justice advocates, but also relevant to others who are eager to respond to the dominant frames and stories that negatively impact people of color, and/or to proactively advance values and narratives that will lead our society toward a racially equitable future. These lessons are accompanied by important considerations for organizations to bear in mind when selecting spokespersons for racial equity communications. And finally, we also provide recommendations for those in philanthropy curious about current needs and opportunities to support the development of framing expertise, skills-building and collaboration.