The Bureau of Applied Social Research (BASR) at Columbia University was an important location where Paul F. Lazarsfeld and his researchers developed methods for the statistical analysis of audience interpretation of mass media messages. Although several studies exist of Lazarsfeld and the BASR, no attention has been paid to the numerous women who worked there. In fact, the very history of Communication Studies, with a few exceptions, overlooks the important role women's work played in the development of lasting theories of mediated communication, as well as methods for audience research. By 1949, seven women were listed as members of the BASR on the bureau's letterhead: Jeanette Green, Marie Jahoda, Babette Kass, Patricia L. Kendall, Rose Kohn, Louise Moses, and Patricia J. Salter. The work histories of these women show that, during the 1940s and 1950s, female social scientists negotiated the pursuit of careers as social scientists with several important pressures. These pressures included gendered expectations regarding female employment, foreclosure of entrance into tenured academic positions, anti-communism of the early Cold War, and foundation-based funding opportunities for research. This research report outlines some of the work histories of the women conducting audience research in the 1940s vis-a-vis foundation-based funding opportunities.
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- Rockefeller Archive Center
- North America / United States (Northeastern) / New Jersey
- North America / United States (Northeastern) / New York
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