Understanding Public Media's Most Engaged Podcast Users

Nov 14, 2017
  • Description

In April and May of 2017, Edison Research — with support from the John S. and James L. Knight Foundation — conducted a series of online interviews with podcast listeners across a group of major podcast publishers. We collected a total of 28,964 interviews with podcast listeners 18 years of age or older, who listened to at least one audio podcast from one of six sources: National Public Radio, WNYC, American Public Media, WBUR, PRX and Gimlet Media. (For more on the methodology, please see the appendix.)